RESUME
Experienced Integrated Marketing Communications professional with five years' expertise in social media management. Proficient in executing lead generation strategies through paid media ads and organic content, ensuring brand consistency and market relevance. Skilled in managing diverse social media platforms, Google Ads, and Meta Business Suite advertising. Strong in market research, performance analysis, and crafting innovative community-focused strategies. Holds a bachelor’s degree in Integrated Marketing Communications from Escuela de Comunicación Mónica Herrera, El Salvador (2022).
My approach
My approach to marketing is centered around a strategic blend of creativity, data-driven insights, and a deep understanding of market dynamics. My primary goal is to not only maintain but elevate brand consistency while ensuring market relevance.
With five years of professional experience in agencies and creative studios, I've had the privilege of working across diverse industries, including real estate, shopping centers, restaurants, makeup e-commerce, consumer goods, and higher education.
Some projects I have collaborated.
STEP ONE, SAN SALVADOR.
LEAD GENERATION STRATEGY AND COPYWRITING
Collaborated in a strategic plan centered on effectively communicating with prospective leads through targeted paid media campaigns, leveraging platforms such as Google Ads and Meta Business Suite.
KUALI, SAN SALVADOR.
COMMUNICATION STRATEGY
Collaborated in a dynamic communication strategy aimed at liberating the essence of bottled water beyond its packaging, establishing meaningful connections with potential buyers.
IOOGO, DALLAS.
LEAD GENERATION STRATEGY
Crafted a paid media strategy for IOOGO, emphasizing tax season urgency and driving lead generation for tax products tailored to individuals and corporations.
Craft Basilea and Pasares: Elevating occupancy through targeted marketing excellence
Overview:
Both Craft Basilea and Pasares are commercial plazas managed by Inversiones Bolivar. For each plaza, we developed distinct lead generation strategies through Meta Business Suite.
Strategy:
For Craft Basilea, we created an advertising campaign that showcased the tenants of one of the most exclusive plazas in San Salvador. This strategy highlighted the unique appeal of the plaza and successfully attracted new tenants.
For Pasares, we implemented an ad strategy that significantly boosted occupancy. Within the first three months, we achieved over 40% occupancy through targeted advertisements.
All creative works produced by Fat Kid Studio on behalf of Craft Basilea and Bubbas are hereby granted full copyright ownership to Craft Basilea, with due credit to Fat Kid Studio for their creative contributions.
Step One: Engaging kids, reaching parents.
Step One Kinder Communication Strategy Project
The central objective was to establish robust communication channels with parents through their children on YouTube. Recognizing the pivotal role of content that resonates with kids in reaching parents, we meticulously aligned our efforts with the platform's distinctive environment.
Strategy:
By crafting captivating showcase content specifically tailored for children, we not only captured the attention of our younger audience but also ensured that our messaging indirectly resonated with their parents.
Results:
This innovative approach proved instrumental in the success of our lead generation strategy and bolstered our SEO efforts by strategically navigating the targeted landscape of YouTube Kids.
Complementary Initiatives:
Complementing this child-centric strategy, we implemented strategic copywriting for social media and optimized the WhatsApp shopping cart. These efforts significantly enhanced the overall customer journey, resulting in a marked increase in conversions.
All creative works produced by Fat Kid Studio on behalf of Step One are hereby granted full copyright ownership to Step One, with due credit to Fat Kid Studio for their creative contributions.
Fueling chefs, athletes, and baristas with the purest water for peak performance.
Kuali Communication Strategy Project
As part of the Kuali communication strategy project, my role was to help create and implement a comprehensive strategy to showcase Kuali's versatility across different areas and industries. The objective was to demonstrate the brand's adaptability and appeal to a broad range of potential customers.
Strategy and Execution:
To achieve this, we developed compelling copywriting content that highlighted Kuali's unique selling points and crafted messages that resonated with our identified target audiences.
Target Audiences:
The project successfully engaged three distinct audiences: professional chefs, athletes, and coffee baristas. Each group integrates Kuali water into their respective activities, highlighting the brand's relevance and benefits in various contexts.
Content Creation:
We produced three impactful interview videos featuring representatives from each audience segment. These videos not only showcased the brand but also connected it with diverse profiles, illustrating Kuali's broad applicability.
Results:
This strategic approach enhanced brand visibility and effectively introduced Kuali to new markets. It established meaningful connections with consumers and broadened the brand's presence across various consumer segments.
All creative works produced by Fat Kid Studio on behalf of Kuali are hereby granted full copyright ownership to Kuali, with due credit to Fat Kid Studio for their creative contributions.
Precision marketing, empowered tax solutions.
IOOGO Tax Season Marketing Initiative
Within the IOOGO portfolio, spanning Aprende Business Academy, Impulsa Latino, and IOOGO Inc., my involvement during the tax season was integral to executing diverse market campaigns, particularly on LinkedIn.
Focus:
The focus was on connecting tax-related products with business owners and individuals seeking to navigate their own tax filings. My primary responsibilities included copywriting, segmentation, and crafting a comprehensive ads strategy aimed at these distinct target audiences.
Precision Targeting:
Through meticulous segmentation studies, I identified key demographics within the LinkedIn platform, ensuring that our marketing efforts were precisely tailored to reach those seeking tax solutions.
Active Participation:
Additionally, I actively participated as a key actor in the creation and implementation of the advertisements, contributing to the overall strategy for maximum impact.
Collaborative Success:
This collaborative approach across the three brands within the IOOGO portfolio allowed us to effectively reach and engage our target markets during tax season.
All creative works produced are hereby granted full copyright ownership to IOOGO.
Established brands and creative studios that place confidence in my expertise and capabilities.
